4 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
marketing reports
Advertising; Marketing communications
Marketing reports refers to examinations performed by a company that relay information in regard to what marketing strategies are effective. They also report whether or not the consumer is being ...
direct marketing
Advertising; Marketing communications
Direct marketing, refers to marketing or advertising the product directly to the consumer. Usually this entails some sort of tangible asset that they can hold. For instance, a flier with a coupon ...
test kitchen
Advertising; Marketing communications
A test kitchen in marketing and advertising terms, often serves as the location where the advertising agency and the food or beverage company "test" how a product should be plated or made for ...
product design
Advertising; Marketing communications
Product design is the act of creating the packaging and labeling of the product inclusive of logos and text so that the product can be brought to the marketplace.
branding
Advertising; Marketing communications
Brand management or branding is the act of creating images, packaging, logos and slogans that the consumer automatically associates with food. The management aspects entail consumer surveys and the ...
promotional items
Advertising; Marketing communications
Promotional items are sometimes called gifts with purchase or freebies. They are usually small items, such as pens or hats that have been customized with a company name, logo and contact information. ...
corporate gifts
Advertising; Marketing communications
Corporate gifts sometimes are called business gifts or business promotional products. These items are customized gifts that are given to business associates, usually to express appreciation. ...
