1 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Cut-in
Advertising; Marketing communications
The insertion of a local commercial announcement into a net- work or recorded program.
Dayparts
Advertising; Marketing communications
Specific segments of the broadcast day; for example, day- time, early fringe, prime time, late fringe, late night.
Deadline
Advertising; Marketing communications
The final date for accepting advertising material to meet a publication or broadcast schedule
Dealer
Advertising; Marketing communications
imprint: Inserting a local dealer's identification into nat- ionally prepared advertising
Dealer tie-in
Advertising; Marketing communications
A manufacturer's announcement that lists local deal- ers; not the same as "co-op".
Delayed broadcast (DB)
Advertising; Marketing communications
A local station broadcasting a network pro- gram at a time other than its regularly scheduled network time.
Delivery
Advertising; Marketing communications
The ability to reach or communicate with a certain aud- ience or number of people by using a particular advertising schedule; the physical delivery of a publication.
