Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Cut-in

Advertising; Marketing communications

The insertion of a local commercial announcement into a net- work or recorded program.

Dayparts

Advertising; Marketing communications

Specific segments of the broadcast day; for example, day- time, early fringe, prime time, late fringe, late night.

Deadline

Advertising; Marketing communications

The final date for accepting advertising material to meet a publication or broadcast schedule

Dealer

Advertising; Marketing communications

imprint: Inserting a local dealer's identification into nat- ionally prepared advertising

Dealer tie-in

Advertising; Marketing communications

A manufacturer's announcement that lists local deal- ers; not the same as "co-op".

Delayed broadcast (DB)

Advertising; Marketing communications

A local station broadcasting a network pro- gram at a time other than its regularly scheduled network time.

Delivery

Advertising; Marketing communications

The ability to reach or communicate with a certain aud- ience or number of people by using a particular advertising schedule; the physical delivery of a publication.