Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Buy sheet

Advertising; Marketing communications

The form used by a media buyer to keep track of the data on a media selection "buy".

Call letters

Advertising; Marketing communications

The letters that identify a station; for example, WBZ-TV.

Campaign

Advertising; Marketing communications

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified periodof time.

Car card

Advertising; Marketing communications

Transit advertisement in or on a bus, subway, or commuter train car.

Carryover effect

Advertising; Marketing communications

The residual level of awareness or recall after a flight or campaign period, used to plan the timing of schedules.

Cash discount

Advertising; Marketing communications

A discount, usually 2 percent, by media to advertisers who pay promptly.

Category Development Index (CDI)

Advertising; Marketing communications

A comparative market-by-market measure of a market's total sales of all brands of a single product category, used to evaluate the sales potential of a market for a product category or a brand