1 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Package
Advertising; Marketing communications
A series of broadcast programs that an advertiser may sponsor.
Package plan discount
Advertising; Marketing communications
A spot television discount plan for buying a certain number of spots, usually within a one-week period.
Packager
Advertising; Marketing communications
An individual or company that produces packaged program series; also called "syndicator".
Paid circulation
Advertising; Marketing communications
The number of print copies that are purchased by audience members.
Participation
Advertising; Marketing communications
A commercial announcement within a broadcast program, as compared with one scheduled between programs; also called "par- ticipating announcement".
Participation program
Advertising; Marketing communications
A broadcast program with each segment spon- sored by a different advertiser.
Pass-along readers
Advertising; Marketing communications
Readers of a publication who acquire a copy other than by purchase or subscription
