9 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Next to reading matter
Advertising; Marketing communications
A print advertising position adjacent to news or editorial material; may be at premium rates.
Nielsen
Advertising; Marketing communications
The A.C. Nielsen Company; a firm engaged in local and national television ratings and other marketing research.
Nielsen Station Index (NSI)
Advertising; Marketing communications
A rating service for individual tele- vision stations.
Nielsen Television Index (NTI)
Advertising; Marketing communications
A national television rating ser- vice, primarily for network programming.
No change in rate (NCR or NCIR)
Advertising; Marketing communications
Used when some other format or specification change has occurred.
Key
Advertising; Marketing communications
A code in an advertisement to facilitate tracing which adver- tisement produced an inquiry or order.
Ladies of the House (LOH)
Advertising; Marketing communications
A term used by A.C. Nielsen Company in some of its reports, referring to female heads of households.
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