Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Market share

Advertising; Marketing communications

A company's or brand's portion of the sales of a pro- duct or service category.

Mat service

Advertising; Marketing communications

A service to newspapers that supplies pictures and drawings for use in advertisements; entire prepared advertisements may be offered ("mat" is slang for "matrix").

Maximail rate

Advertising; Marketing communications

The cost of an agate line of advertising space at the highest milline rate; somewhat obsolete as the usage of agate lines has declined.

Preemptible rate

Advertising; Marketing communications

An advertising rate that is subject to cancellation by another advertiser's paying a higher rate, usually in broadcast; the protection period varies by station:, and ranges from no notice to ...

Preemption

Advertising; Marketing communications

Cancellation of a broadcast program for special material or news; the right of a station or network to cancel a regular pro- gram to run a special program; a commercial announcement that may be ...