18 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Product protection
Advertising; Marketing communications
A time separation between the airing of broad- cast commercial announcements for competitive goods or services.
Profile
Advertising; Marketing communications
A term used interchangeably with "audience composition" to describe the demographic characteristics of audiences.
Program compatibility
Advertising; Marketing communications
Broadcast programming or editorial content that is suitable for the product or service that is being promoted; suitability of the advertisement or campaign theme with program content.
Projected audience
Advertising; Marketing communications
The number of audience members calculated from a sample survey of audience size; the number of broadcast viewers, either in total or per receiving set, based on the sample for the rating percentages.
Publisher's statement
Advertising; Marketing communications
The certified circulation of a publication, attested by the publisher and subject to audit.
Pulp magazine
Advertising; Marketing communications
A publication, usually printed low-quality paper, with sensational editorial material; for example, a mystery, de- tective, or "TV/movie" magazine.
Billing
Advertising; Marketing communications
The value of advertising that is handled by an advertisingagency on behalf of its clients (often called "billings"); the pro of issuing invoices for media space and time that have been purchased.
