Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Area of Dominant Influence (ADI)

Advertising; Marketing communications

Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...

Audience

Advertising; Marketing communications

Persons who receive an advertisement; individuals who read a newspaper or magazine, listen to a radio broadcast, view a television broadcast, and so on.

Audience accumulation

Advertising; Marketing communications

The total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.

Audience composition

Advertising; Marketing communications

Audience analysis expressed in demographic terms or other characteristics.

Audience duplication

Advertising; Marketing communications

Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.

The movement of a broadcast audience's attention from one station to another when the program changes, measured against the audience that stays tuned to the same station or network to view the new ...