23 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Teaser
Advertising; Marketing communications
An advertisement that precedes the major portion of an ad- vertising campaign, intended to build curiosity.
Telemarketing
Advertising; Marketing communications
Selling by use of telephones, either initiating the calls or receiving orders.
Till forbidden (TF)
Advertising; Marketing communications
A newspaper insertion order abbreviation; run the advertisement until told to stop.
Time buyer
Advertising; Marketing communications
The person who is responsible for purchasing advertising on radio and television
Time period rating (TP)
Advertising; Marketing communications
the rating for a particular broadcast time period, regardless of the program that was broadcast during that slot.
Total audience
Advertising; Marketing communications
The number of all the different homes or individuals who are tuned to a broadcast program for six minutes or longer.
Trade paper
Advertising; Marketing communications
A specialized publication for a specific profession, trade, or industry; another term for some business publications.
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