18 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Upfront buying
Advertising; Marketing communications
Initial purchasing of network television advertising by firms wishing to have optimal selection of available programs; re- serving advertising time on network television programs when the sea- sonal ...
Usage level
Advertising; Marketing communications
Classifying media audiences by the amount of the product or service they use.
Soap opera
Advertising; Marketing communications
Slang for a continuing broadcast dramatic serial, us- ually a daytime program.
Space buyer
Advertising; Marketing communications
The person who is responsible for purchasing advertising in newspapers, magazine, and business publications, and sometimes outdoor and transit
Space position value
Advertising; Marketing communications
A measure of the effectiveness of an outdoor poster location.
Split run
Advertising; Marketing communications
Testing two or more print advertisements by running each only to a portion of the audience, usually in a single issue.
Sponsor
Advertising; Marketing communications
An advertiser who buys the exclusive right to the time available for commercial announcements in a given broadcast program or segment
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