Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Gross rating points (GRPs)

Advertising; Marketing communications

The total number of broadcast rating points delivered by an advertiser's television schedule, usually in a one-week period; an indicator of the combined audience per- centage reach and exposure ...

Gutter

Advertising; Marketing communications

The inside page margins where a publication is bound.

Half run

Advertising; Marketing communications

Transit advertising car cards in half the buses or transit cars of a system.

Head of household

Advertising; Marketing communications

The person within a family or household who is responsible for the major purchase decisions; sometimes, a male head and female head of household are considered separately.