Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Horizontal cume

Advertising; Marketing communications

The total number of different people who were tuned to a broadcast station or network at the same time on different days of the week.

Horizontal publication

Advertising; Marketing communications

A business or trade publication that is of interest at one level or to one job function in a variety of bus- inesses or fields.

House agency

Advertising; Marketing communications

An advertising agency that is owned or controlled by an advertiser.

IAB

Advertising; Marketing communications

Internet Advertising Bureau: The IAB, or Internet Advertising Bureau, is an association dedicated to helping online, interactive broadcasting, email, wireless and interactive television media ...

Identification (ID)

Advertising; Marketing communications

A spot television commercial eight to ten sec- onds in length, during a station break; the last two seconds of the visual time may be reserved for showing the station call letters ("station ...

The degree to which an advertisement or campaign affects its audience; the amount of space (full-page, half-page, etc:) or of time (60-second, 30-second, etc.) that is purchased, as opposed to reach ...