Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

Add a new term

Contributors in Marketing communications

Become a Contributors

Marketing communications

Forcing distribution

Advertising; Marketing communications

Using advertising to increase consumer demand, thereby inducing dealers to stock a product; seldom used not.

Fractional page

Advertising; Marketing communications

Print advertising space of less than a full page.

Fractional showing

Advertising; Marketing communications

An outdoor advertising showing of less than 25

Free circulation

Advertising; Marketing communications

A publication sent without charge; often with con- trolled circulation.

Frequency

Advertising; Marketing communications

The number of times that an average audience member sees or hears an advertisement; the number of times that an individual or household is exposed to an advertisement or campaign (frequency of ...

Frequency discount

Advertising; Marketing communications

A reduced advertising rate that is offered by media to advertisers who run a certain number of advertisements within a given time.

Broadcast time periods preceding or following prime time; television time between daytime and prime time is called "early fringe" and television time immediately following prime time is called "late ...