Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Full run

Advertising; Marketing communications

One transit advertising car card in every transit bus or car.

Full showing

Advertising; Marketing communications

The number of outdoor posters that are needed to reach all of the mobile population in a market at least once within a 30-day period (see Gross rating points); also called a 100 showing

General magazine

Advertising; Marketing communications

A consumer magazine that is not aimed at a special interest audience.

A rating of one percent: one percent of the potential audience; the sum of the ratings of multiple advertising insertions; for example, two advertisements with a rating of 10 percent each will total ...

Reach

Advertising; Marketing communications

The total audience that a medium actually reaches; the size of the audience with which a vehicle communicates; the total number of people in an advertising media audience; the total percentage of the ...