Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Targeting, Ad Targeting, Targeted, Targeted Ads

Advertising; Marketing communications

Targeting refers to the means by which advertisers attempt to reach a desired audience through choice of category (in an ad network), choice of web site, choice of demographic, geographic location, ...

Giveaway

Advertising; Marketing communications

A free offer; a broadcast program that offers free gifts as prized.

Grid card

Advertising; Marketing communications

Spot broadcast advertising rates that are set in a matrix format to allow a station to set rates based on current audience ratings and advertiser buying demand.

Gross audience

Advertising; Marketing communications

The total number of households or people who are "delivered" or reached by an advertising schedule, without regard to any possible duplication that may occur; also called "total aud- ience".