Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Sponsorships

Advertising; Marketing communications

Sponsorships, as opposed to traditional ad display, generally occur when an advertiser pays to advertise on all or most of a specific section of a website or email newsletter. Advertisers usually ...

Spot

Advertising; Marketing communications

The purchase of broadcast slots by geographic or station break- downs; the purchase of slots at certain times, usually during station breaks; the term "spot" can refer to the time used for the ...

Station break

Advertising; Marketing communications

The time between broadcast programs to permit station identification and spot announcements; slang for a 20-secondbroad- cast announcement.

Station identification

Advertising; Marketing communications

The announcement of station call letters, usually with broadcast frequency or channel, and station location.

Station option time

Advertising; Marketing communications

A broadcast time for which the station has the option of selling advertising.

Strip programming

Advertising; Marketing communications

A broadcast program or commercial that is sched- uled at the same time of day on successive days of the week, either Monday through Friday or Monday through Sunday