Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Traffic

Advertising; Marketing communications

Just as it sounds, traffic refers to the rate at which a site is visited. The term is general, but the best true measures of traffic are calculated in terms of unique visitors and page views.

Turnover

Advertising; Marketing communications

The frequency with which the audience for a broadcast pro- gram changes over a period of time

Twenty

Advertising; Marketing communications

Slang for a 20-second broadcast commercial announcement also called a "chain break" or "station break".

Two-page spread

Advertising; Marketing communications

A single print advertisement that crosses two facing pages; also called "double spread" or "double truck"

Unduplicated audience

Advertising; Marketing communications

The total number of different people who were exposed to an advertisement or campaign through multiple in- sertions in more than one media vehicle

Unit

Advertising; Marketing communications

Advertising unit; the form and context in which an advertise- ment appears in a media vehicle; for example, full-page, half-page vertical, center spread, black and white, back cover, two colors; ...

Unique Users, Unique Visitors, Uniques, Unique Impressions

Advertising; Marketing communications

Unique users refers the the number of distinct individuals, as determined by IP address, user login, cookie, or some combination thereof, who visit a web site or view a banner ad. Most ad networks ...