Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Short rate

Advertising; Marketing communications

Money that is owed to a media vehicle by an advertiser to offset the rate differential between the earned rate and the lower contracted rate.

Showing

Advertising; Marketing communications

The number of outdoor posters that are necessary to reach a certain percentage of the mobile population in a market within a specified time; many outdoor markets are now purchased by gross rating ...

A common banner ad format. Skyscraper ads are most commonly 120x600 pixels, although a relatively new variation on the theme, the wide skyscraper, is gaining ground. These are 160x600. Ad networks ...

Target group

Advertising; Marketing communications

Those persons to whom a campaign is directed; those individuals with similar characteristics who are prospects for a product or service; also called "consumer profile".