Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Run of paper (ROP)

Advertising; Marketing communications

Advertising that is positioned anywhere in a pub- lication, with no choice of a specific place for the advertisement to appear.

Broadcast commercial announcements that can be scheduled at the station's discretion anytime; in some cases, the advertiser can specify or request certain time periods; for ex- ample, ROS 10:00 am - ...

Satellite station

Advertising; Marketing communications

A broadcast station in a fringe reception area, to boost the effective range of the main station's signal.

Saturation

Advertising; Marketing communications

An advertising media schedule of wide reach and high frequency, concentrated during a time period to achieve maximum coverage and impact

Scatter plan

Advertising; Marketing communications

Commercial announcements that are scheduled during a variety of times in broadcast media; usually, the advertiser is per- mitted to specify general time periods during which the commercials will be ...

Schedule

Advertising; Marketing communications

A list of advertisements or media to be used in a campaign; a chart of the advertisements that have been planned.

Schedule and estimate

Advertising; Marketing communications

A data form submitted by an advertising agency to the advertiser prior to a firm media purchase; it contains price and audience goals and a proposed schedule.