Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Blanket contract

Advertising; Marketing communications

A special rate or discount that is granted by an advertising medium to an advertiser who promotes several products or services through more than one agency.

Bleed

Advertising; Marketing communications

Printing to the edge of the page, with no margin or border:Block: consecutive broadcast time periods.

Scheduling a broadcast program or commercialBrand Development Index (BDI. A comparative measure of a brand's sales in one market, compared with other markets, used to decide the relative sales value ...