4 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Blanket contract
Advertising; Marketing communications
A special rate or discount that is granted by an advertising medium to an advertiser who promotes several products or services through more than one agency.
Bleed
Advertising; Marketing communications
Printing to the edge of the page, with no margin or border:Block: consecutive broadcast time periods.
Booking
Advertising; Marketing communications
Scheduling a broadcast program or commercialBrand Development Index (BDI. A comparative measure of a brand's sales in one market, compared with other markets, used to decide the relative sales value ...
Break
Advertising; Marketing communications
Time available for purchase between two broadcast programs or between segments of a single program.
Broadcast Advertisers Report (BAR)
Advertising; Marketing communications
A commercial broadcast monitoringservice that is available on a network and market-by-market basis.
Bulk discount
Advertising; Marketing communications
A discount offered by media for quantity buys (se Quantity discount.
Business card
Advertising; Marketing communications
A small print advertisement, announcing a business, that does not change over time
