Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Agate line

Advertising; Marketing communications

Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of ...

Agency commission

Advertising; Marketing communications

Usually 15 percent, allowed to advertising agencies by media on the agencies' purchase of media space or time.

Agency of record

Advertising; Marketing communications

Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency

Agency recognition

Advertising; Marketing communications

Acknowledgment by media owners that certain advertising agencies are good credit risks and/or fulfill certain requirements, thus qualifying for a commission.

Alternate sponsorship

Advertising; Marketing communications

Two advertisers who sponsor a single program-one advertiser sponsors one week and the other sponsors the alternate week

Announcement

Advertising; Marketing communications

An advertising message that is broadcast between programs (see Station break, Participation, Billboard), or an advertisement within a syndicated program or feature film; any broadcast commercial ...