Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Landing Page

Advertising; Marketing communications

A landing page is the advertiser's web page to which a user is directed after clicking an ad. For affiliate, CPL and CPA sales, it is important that the landing page is one which entices users to ...

A lead indicates a potential customer who has expressed interest in a product or service, generally by means of requesting additional information or following through on an online registration. Some ...

Life

Advertising; Marketing communications

The length of time during which an advertisement is used; the length of time during which an advertisement is judged still to be effective; the length of time that a publication is retained by its ...

Life-style profiles

Advertising; Marketing communications

Classifying media audiences on the basis of career, recreation, and/or leisure patterns or motives.

Linage

Advertising; Marketing communications

In print, the number of agate lines to be used for an ad- vertisement or for a series of advertisements, now made somewhat obsolete by the declining use of agate-line measurements

Line rate

Advertising; Marketing communications

The print advertising rate that is established by the number of agate lines of space used; somewhat obsolete because of the declining use of agate-line space measurements.