141 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Mood programming
Advertising; Marketing communications
Maintaining a single approach or characteristic in broadcast programming.
Net
Advertising; Marketing communications
Money paid to a media vehicle by an advertising agency after deducting the agency's commission (also, slang for "network").
Net unduplicated audience
Advertising; Marketing communications
The number of different people who are reached by a single issue of two or more publications
Network
Advertising; Marketing communications
In broadcast, a grouping of stations; an organization that supplies programming to a group or chain of stations.
Network cooperative program
Advertising; Marketing communications
A network program with provisions for inserting local commercials
Network option time
Advertising; Marketing communications
Broadcast time on a station for which the net- work has the option of selling advertising.
Newspaper syndicate
Advertising; Marketing communications
A firm that sells special material such as features, photographs, comic strips, and cartoons, for publication in newspapers.
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