Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Contiguity rate

Advertising; Marketing communications

A reduced broadcast advertising rate for sponsoring two or more programs in succession; for example, an advertiser par- ticipating in two programs running from 7:00 pm: - 7:30 pm, and then 7:30 pm - ...

Controlled circulation

Advertising; Marketing communications

Circulation that is limited to persons who qualify to receive a publication; often distributed free to quali- fied persons.

Cooperative advertising

Advertising; Marketing communications

Retail advertising that is paid partly or fully by a manufacturer; two or more manufacturers cooperating in a single advertisement (slang "co-op").

Checking

Advertising; Marketing communications

The process of confirming whether an advertisement actually appeared.

Checking copy

Advertising; Marketing communications

A copy of a publication that is supplied by the medium to show that an advertisement appeared as specified.

Circulation

Advertising; Marketing communications

In print, the number of copies distributed; in broad- cast, the number of households within a signal area that have re- ceiving sets; in outdoor, the number of people who have a reason- able ...