Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

Add a new term

Contributors in Marketing communications

Become a Contributors

Marketing communications

Pay cable

Advertising; Marketing communications

Cable television programming for which the audience must pay or subscribe.

Penetration

Advertising; Marketing communications

The percentage of households that have a broadcast receiving set; a measure of the degree of advertising effectiveness; the percentage of households that have been exposed to an adver- tising ...

People meter

Advertising; Marketing communications

Slang for a broadcast ratings measurement device that records individual audience members who are present during a program.

Per issue rate

Advertising; Marketing communications

A special magazine advertising rate that is deter- mined by the number of issues that are used during the contract per- iod; similar to a frequency discount, except not based on the number of ...

Slang for two of a sponsor's commercial announcements that are presented back-to-back within a single commercial time seg- ment; for example, two 30-second commercials in a 60-second time slot; also ...