Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Position

Advertising; Marketing communications

The location of an advertisement on a page; the time when a program or commercial announcement will run in a broadcast; special positions may cost premium prices.

Media planner

Advertising; Marketing communications

The person who is responsible for determining the proper use of advertising media to fulfill the marketing and pro- motional objectives for a specific product or advertiser.

The promotion of an advertiser's products, services, and the like to the sales force, wholesalers, and dealers, promotion other than advertising to consumers through the use of in-store dis- plays, ...

Metropolitan area

Advertising; Marketing communications

A geographic area consisting of a central city of 50,000 population or more, plus the economically and socially inte- grated surrounding area, as established by the federal government; usually ...

Metro rating

Advertising; Marketing communications

The broadcast rating figure from within a metropolitan area.

Milline rate

Advertising; Marketing communications

A comparison of the advertising-line rates of news- papers with uneven circulations by calculating the line-rate-per- million circulation; determined by multiplying the line rate by 1,000,000 and ...