Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Local rate

Advertising; Marketing communications

An advertising rate offered by media to local adver- tisers that is lower than the rate offered to national advertisers.

Log

Advertising; Marketing communications

A broadcast station's record of its programming.

Magazine concept

Advertising; Marketing communications

Buying a certain number of broadcast announcements from a station with a certain guaranteed audience level, without selecting the specific times or programs.

Mail-order advertising

Advertising; Marketing communications

Advertisements intended to induce direct or- dering of merchandise through the mail; the advertisements them- selves are not necessarily distributed through the mail and may appear in other ...

Make-good

Advertising; Marketing communications

A repeat of an advertisement to compensate for an error, omission, or technical difficulty with the publication, broadcast, or transmission of the original.

Market potential

Advertising; Marketing communications

The reasonable maximum market share or sales level that a product or service can be expected to achieve.

Market profile

Advertising; Marketing communications

A geographic description of the location of prospects for a product or service sometimes used instead of "target profile"; see Target Market and Target profile.