Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Preprint

Advertising; Marketing communications

Advertising material that is printed in advance of the reg- ular press run, perhaps on another printing press with greater capa- bility for color, and so forth.

Primary audience

Advertising; Marketing communications

Individuals in the print media audience who pur- chase or subscribe to the publication

Primary household

Advertising; Marketing communications

A household in which a publication has been sub- scribed to or purchased.

Primary listening area

Advertising; Marketing communications

The geographic area in which a broadcast transmission is static-free and easily received.

Primary readers

Advertising; Marketing communications

Those persons who purchase or subscribe to a pub- lication; readers in primary households.

Prime time

Advertising; Marketing communications

The hours when viewing is at its peak on television; usually the evening hours

The various products that are assigned to spec- ific times or locations in an advertiser's schedule, when more than one brand is advertised; the amount of the advertising budget that is allocated to ...