Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Back to back

Advertising; Marketing communications

Two broadcast programs or commercials in succession rate: See Open rate.

Banner Ad

Advertising; Marketing communications

Banner and banner ad are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

Barter

Advertising; Marketing communications

An advertising medium that sells time or space in return for merchandise or other nonmonetary returns: also a television programming offer in which a station is offered a syndicated program in ...

An outdoor poster: cast and production information that follows a broadcast program: a six-second radio commercial; a shortcommercial announcement, usually eight or ten seconds in length, announcing ...

Vertical cume

Advertising; Marketing communications

The total number of different people who were tuned to successive broadcast programs.

Vertical publication

Advertising; Marketing communications

A business or trade publication that is of in- terest to all levels or job functions within a single business or profession.

Vertical saturation

Advertising; Marketing communications

Many broadcast commercial announcements sched- uled throughout the course of a single day, generally designed to reach many different people, in an attempt to reach a high percentage of the broadcast ...