Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Visits

Advertising; Marketing communications

The number of distinct visits to a web site within a specified time period, such as one day or one month. Visits are an imprecise term and numbers may vary considerably depending on the type of ...

Wait order

Advertising; Marketing communications

An instruction or request to delay publication of a print advertisement; also, but seldom, used in broadcast.

Waste circulation

Advertising; Marketing communications

The readers of a publication who are not prospects for the product or service being advertised; advertisement distribut- ion in an area in which the product or service is not distributed.

Yield

Advertising; Marketing communications

In the context of banner ads, yield indicates the percentage of clicks divided by impressions for an ad on a given page

ROI, or return on investment, is a calculation used to determine the relative efficacy of an ad campaign in financial terms, in particular whether or not an ad campaign has generated more or less new ...

RON

Advertising; Marketing communications

A RON, or run of network, buy means that an advertiser purchases banner inventory across an ad network's entire range of sites. This type of buy is often used for large-scale branding or awareness ...