Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Business paper

Advertising; Marketing communications

A publication that is intended for business or professional interests.

Buy

Advertising; Marketing communications

The process of negotiating, ordering, and confirming the selection of a media vehicle and unit; as a noun, the advertising that is purchased from a vehicle.

Adjacency

Advertising; Marketing communications

A program or a commercial announcement that is adjacent to another either preceding or following, on the same station

Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites. Ad networks often aggregate ...

Ad Server

Advertising; Marketing communications

A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online ...

Ad Views

Advertising; Marketing communications

The number of times a specific ad has been displayed. Many ad networks sell advertising using a CPM model, in which ads are purchased and web publishers reimbursed at a fixed rate per thousand ...