Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Sunday supplement

Advertising; Marketing communications

A newspaper section in magazine format; also called "magazine supplement" or "magazine section" or simply "sup- plement".

Sustaining period

Advertising; Marketing communications

A period of time during an advertising campaign when advertisements are used to remind the audience of the product or service or of the campaign; often, a time of reduced advertising expenditures ...

The period of the year when a ratings service measures the broadcast audience in the majority of the markets throughout the country; for example, surveys that are scheduled for November 2-24 would be ...