7 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
Drive time
Advertising; Marketing communications
Radio broadcast time during morning and evening commuter rush hours.
Earned rate
Advertising; Marketing communications
The advertising rate that is actually paid by the ad- vertiser after discounts and other calculations.
Effective frequency
Advertising; Marketing communications
Level or range of audience exposure that pro- vides what an advertiser considers to be the minimal effective level, and no more than this optimal level or range; also called "effective reach".
Facing
Advertising; Marketing communications
A billboard location with the panels facing the same dir- ection and visible to the same lines of traffic.
Flight (flight saturation)
Advertising; Marketing communications
Concentrating advertising within a short time period; an advertising campaign that runs for a specified num- ber of weeks, followed by a period of inactivity (see Hiatus), after which the campaign ...
Fold
Advertising; Marketing communications
The bottommost visible area of a web page as displayed on a standard screen size (currently defined as 800x600 pixels). Many ad networks require their ads to be displayed "above the fold"
Forced combination
Advertising; Marketing communications
A policy to require newspaper advertisers to buy advertising space in both morning and evening newspapers owned by the same interests within a market.
