Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Brand Valuation

Advertising; Marketing communications

Brand valuation is the process used to calculate the value of brands. Historically, most of a company's value was in tangible assets such as property, stock, machinery or land. This has now changed ...

Brand Parity

Advertising; Marketing communications

A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about ...

Think Different

Advertising; Marketing communications

"Think Different" was a major advertising campaign that Apple Inc. conducted between 1997 and 2002 to re-launch the company after nearly going bankrupt. In 1997, Steve Jobs was busy trying to save ...

Slim 24 Pro

Advertising; Marketing communications

Slim 24 Pro India is perfect weight reducing solution. This product is completely natural as well as provide outstanding body shape. Try Slim 24 Pro and your dream size. Website - http://buyslim24pro ...

The economics of advertising

Advertising; Marketing communications

The branch of economics that analyses either how much is spent on advertising in different sectors or in what way advertising effects a community and the market. It is not often mentioned in economic ...

gaffe

Advertising; Marketing communications

A clumsy mistake or blunder, often as a result of not doing enough research into the potential problems.

Brand Strategy

Advertising; Marketing communications

A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and ...