Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Reading notice

Advertising; Marketing communications

A print advertisement that is intended to resemble editorial matter.

Rebate

Advertising; Marketing communications

A payment that is returned by the media vehicle to an adver- tiser who has overpaid, usually because of earning a lower rate than that originally contracted.

Reminder advertising

Advertising; Marketing communications

An advertisement, usually brief, that is in- tended to keep the name of a product or service before the public; often, a supplement to other advertising.

Replacement

Advertising; Marketing communications

A substitute for a broadcast commercial announcement that did not clear the original order, that is, that was not broad- cast as specified on the advertiser's order.

Rich Media

Advertising; Marketing communications

Rich media advertisements are banners (or popups, skyscrapers, interstitials, etc.) which are constructed using dynamic tools such as Flash, html forms, Java, ASP, Shockwave, Javascript, or other ...

Slang term for placing television an- nouncements at the same time on two or more networks, or at the same time on several stations in a single market; used as a remedy to channel switching during a ...

Qualified circulation

Advertising; Marketing communications

The distribution of a publication that is restricted to individuals who meet certain requirements; for example, member physicians are qualified to receive the Journal of the Ameri- can Medical ...