18 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Quantity discount
Advertising; Marketing communications
A lower advertising rate for buying a certain amount of space or time.
Quarter-run
Advertising; Marketing communications
One-fourth of the car cards that are required for a full run in transit; a card in every fourth transit system vehicle.
Quintile
Advertising; Marketing communications
One-fifth of a group; usage in advertising often refers to audience members who have been divided into five equal groups (quintiles), ranging from the heaviest to the lightest media usage levels.
Rate book
Advertising; Marketing communications
A printed book that is designed to provide advertising rates for several media vehicles; for example, Standard Rate and Data Service.
Rate differential
Advertising; Marketing communications
The difference between the local and the national advertising rates in a vehicle.
Rate guarantee
Advertising; Marketing communications
Media commitment that an advertising rate will not be increased during a certain calendar period.
Rate holder
Advertising; Marketing communications
A small print advertisement used by an advertiser to meet contract requirements for earning a discounted advertising rate.
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18 Terms