Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Quantity discount

Advertising; Marketing communications

A lower advertising rate for buying a certain amount of space or time.

Quarter-run

Advertising; Marketing communications

One-fourth of the car cards that are required for a full run in transit; a card in every fourth transit system vehicle.

Quintile

Advertising; Marketing communications

One-fifth of a group; usage in advertising often refers to audience members who have been divided into five equal groups (quintiles), ranging from the heaviest to the lightest media usage levels.