Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Demographic characteristics

Advertising; Marketing communications

The population characteristics of a group or audience.

Direct advertising

Advertising; Marketing communications

Advertising that is under complete control of the advertiser, rather than through some established medium; for example, direct mail or free sampling.

Direct mail advertising

Advertising; Marketing communications

Advertising sent by mail; also used to describe advertising in other media that solicits orders directly through the mail.

Direct marketing

Advertising; Marketing communications

Sales made directly to the customer, rather than through intermediaries or intervening channels: includes direct mail, direct advertising, telemarketing, and so forth.

Directory advertising

Advertising; Marketing communications

Advertising that appears in a buying guide or directory; advertisements in a store directory: for example, Yellow Pages advertising.

Display advertising

Advertising; Marketing communications

Print advertising that is intended to attract attention and communicate easily through the use of space, illus- trations, layout, headline, and so on, as opposed to classified advertising.

Double truck

Advertising; Marketing communications

Slang term for a print advertisement that uses two full pages side-by-side, but not necessarily the two center pages, usu- ally for a magazine advertisement (see Center spread and Two-page spread.