Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

CPA

Advertising; Marketing communications

CPA, or cost per action, is an ad payment model in which advertisers pay only when an ad display leads to a completed sale, registration, download, etc. Virtually all affiliate network advertising ...

CPC

Advertising; Marketing communications

A performance-based pricing model for advertising sales, CPC, or cost per click pays publishers based on number of clicks on a specific ad. Most ad networks, logically enough, only pay once per click ...

CPL

Advertising; Marketing communications

Similar to CPA (cost per action), the CPL ad pricing model pays web publishers for every banner click that results in a lead or inquiry for the advertiser. In other words, advertisers pay publishers ...

CPM

Advertising; Marketing communications

CPM, or cost per thousand (the M is from the Roman numeral for thousand, which was derived from the Latin "mille"), is the price an advertiser pays for each 1000 displays of a banner ad. As opposed ...

Crossplugs

Advertising; Marketing communications

In alternating sponsorships, permitting each advertiser to insert one announcement into the program during the weeks when the other advertiser is the sponsor, maintaining weekly exposure for both ...

Cumulative audience

Advertising; Marketing communications

Cumulative broadcast rating; the net undupli- cated audience of a station or network during two or more time periods; also used to describe how many different households or people are reached by an ...