14 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
halo effect
Advertising; Marketing communications
The creation of an aura or beneficial image which is transferred from one category to another.
hierarchy of effects
Advertising; Marketing communications
The identification of a sequence of stages to explain the working of advertising.
image
Advertising; Marketing communications
The creation of an identity for a product or service by its association with other values.
impulse purchase
Advertising; Marketing communications
Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.
in-pack premiums
Advertising; Marketing communications
Free gifts offered to the consumer which are contained within the brand’s packaging.
integration
Advertising; Marketing communications
The process by which the tools of marketing communications are used in combination to reinforce each other.
internal databases
Advertising; Marketing communications
Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .
