Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

halo effect

Advertising; Marketing communications

The creation of an aura or beneficial image which is transferred from one category to another.

hierarchy of effects

Advertising; Marketing communications

The identification of a sequence of stages to explain the working of advertising.

image

Advertising; Marketing communications

The creation of an identity for a product or service by its association with other values.

impulse purchase

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

in-pack premiums

Advertising; Marketing communications

Free gifts offered to the consumer which are contained within the brand’s packaging.

integration

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

internal databases

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .