20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
manufacturer branding
Advertising; Marketing communications
The use of a manufacturer’s name or logo to identify the products or services produced by the company.
market research
Advertising; Marketing communications
The gathering and assessment of data and other information.
market segmentation
Advertising; Marketing communications
The means by which the characteristics of homogeneous groups of consumers can be determined.
market structure
Advertising; Marketing communications
The ways in which a market for any product or service can bedefined or segmented.
marketing
Advertising; Marketing communications
The management process responsible for identifying, anticipating and satisfying consumers profitably.
marketing communications
Advertising; Marketing communications
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
marketing concept
Advertising; Marketing communications
The process by which the marketer responds to the needs and wants of the consumer.
