Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

screen printing

Advertising; Marketing communications

Screen printing is a process where a design is placed on a screen of fine mesh. Blank areas of the design are blocked with a special substance and dye or ink is pushed through the rest of the mesh ...

teaser

Advertising; Marketing communications

An advertisement that precedes the major part of the advertisement. It's intended to build curiosity in the target market.

mail-order advertising

Advertising; Marketing communications

Advertisements intended to induce people to order goods or services through the mail. Advertisements may be sent by mail or appear in other forms of media. Consumers place their orders through the ...

one-to-one marketing

Advertising; Marketing communications

(sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to ...

Pillsbury Doughboy

Advertising; Marketing communications

The mascot of the Pillsbury Company that appears is many of their commercials. The commercials usually end with a human finger poking the Doughboy's stomach. The Doughboy responds by rubbing his ...