20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
every day low prices (EDLP)
Advertising; Marketing communications
A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.
exposure
Advertising; Marketing communications
The consequence of presenting an advertising campaign to target audiences.
external databases
Advertising; Marketing communications
Computer-based records compiled from external sources which can be used for the purposes of direct marketing.
family life cycle
Advertising; Marketing communications
A sequence of stages through which the individual passes over time.
feedback
Advertising; Marketing communications
The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.
flighting
Advertising; Marketing communications
A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.
free mail-ins
Advertising; Marketing communications
Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.
