26 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
mature market
Advertising; Marketing communications
The stage at which a market for a product or service ceases to expand.
media
Advertising; Marketing communications
The vehicles of communication by which a message is transmitted to its audience.
media mix
Advertising; Marketing communications
The combination of two or more different media to be used to fulfil a media plan.
media plan
Advertising; Marketing communications
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
media planning
Advertising; Marketing communications
The process of determining the means by which an advertising message will be communicated to a defined audience.
media schedule
Advertising; Marketing communications
A graphic representation of the dates, times and media sources in which advertising is to be placed.
merge and purge
Advertising; Marketing communications
The process of eliminating the duplication of names and addresses contained within two or more mailing lists.
