3 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
commission
Advertising; Marketing communications
The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
cognitive response
Advertising; Marketing communications
The interpretation of stimuli and the organization of thoughts and ideas.
circulation
Advertising; Marketing communications
The number of issues of a media title that are sold.
broadcasting
Advertising; Marketing communications
broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
burst
Advertising; Marketing communications
A pattern of media expenditure in which activity is concentrated into a comparatively short period.
business-to-business
Advertising; Marketing communications
The promotion of its products or services by one company to another.
case rate method
Advertising; Marketing communications
A method of budget calculation in which expenditure is calculated as a percentage of the sales value of a case of product.
