9 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
rating point
Advertising; Marketing communications
A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total ...
rational decisions
Advertising; Marketing communications
Decisions based on the qualitative assessment of the performance of a product or service which relate to specific features, attributes and benefits.
readership
Advertising; Marketing communications
The calculation of the number of individuals who read a single copy of a media title.
rate card cost
Advertising; Marketing communications
The published costs of advertising in a specific media outlet.
quantitative research
Advertising; Marketing communications
The collection of data from samples of the target population to enable quantification and analysis.
event sponsorship
Advertising; Marketing communications
The association of a company or brand name with a public activity.
endorsement
Advertising; Marketing communications
The recommendation of a product or service by someone other than the advertiser.
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