Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

direct selling

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

decision-making unit

Advertising; Marketing communications

Those individuals who participate in the purchasing decision process, usually in the context of company purchases.

coverage

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

creative strategy

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

crisis management

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

culture

Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

defining advertising goals for measured advertisin

Advertising; Marketing communications

A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.