Home > Industry/Domain > Advertising > Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

strengths, weaknesses, opportunities and threats (

Advertising; Marketing communications

Used in the analysis of a company or brand’s competitive position.

tactics

Advertising; Marketing communications

tactics, are specific actions, practices or strategy applied in general.

symbolic representation

Advertising; Marketing communications

Words, pictures or images used to convey a message.

source

Advertising; Marketing communications

source, sender of message, we also say, source of advertisement.

sponsorship

Advertising; Marketing communications

The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.

strategy

Advertising; Marketing communications

The determination of the longerterm goals and targets.

sender

Advertising; Marketing communications

The person or organization transmitting a communications message.

Featured blossaries

Blossary test

Category: Science   1 2 Terms

Stylistic Devices

Category: Arts   2 37 Terms