Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

strengths, weaknesses, opportunities and threats (

Advertising; Marketing communications

Used in the analysis of a company or brand’s competitive position.

tactics

Advertising; Marketing communications

tactics, are specific actions, practices or strategy applied in general.

symbolic representation

Advertising; Marketing communications

Words, pictures or images used to convey a message.

source

Advertising; Marketing communications

source, sender of message, we also say, source of advertisement.

sponsorship

Advertising; Marketing communications

The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.