20 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
about maps
Advertising; Marketing communications
Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the website, Google Ride ...
absolute cost advantage
Advertising; Marketing communications
The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, cheaper manufacturing ...
brand
Advertising; Marketing communications
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
bonus packs
Advertising; Marketing communications
Packaging which offers the purchaser additional volume at no extra cost.
black box model
Advertising; Marketing communications
A simple model of the communications process relating level of expenditure to sales effect.
billings
Advertising; Marketing communications
The agency’s revenue derived from direct advertising expenditure.
awareness
Advertising; Marketing communications
The stimulation of knowledge about a person or object.
