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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
advertising agency
Advertising; Marketing communications
A company that develops and implements advertising activity.
advertising
Advertising; Marketing communications
Any form of paid-for media used by the marketer to communicate with his target audience.
adoption process
Advertising; Marketing communications
The mental and behavioural stages through which an individual passes before making a purchasing decision.
want focus
Advertising; Marketing communications
The identification of a consumer need or want in order to establish a relevance with the product or service being promoted.
zipping
Advertising; Marketing communications
The avoidance of television commercials that have been pre-recorded on videotape.
want development
Advertising; Marketing communications
The identification of new uses for an existing product.
want conception
Advertising; Marketing communications
The process of activating latent needs or wants.
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