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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

advertising agency

Advertising; Marketing communications

A company that develops and implements advertising activity.

advertising

Advertising; Marketing communications

Any form of paid-for media used by the marketer to communicate with his target audience.

adoption process

Advertising; Marketing communications

The mental and behavioural stages through which an individual passes before making a purchasing decision.

want focus

Advertising; Marketing communications

The identification of a consumer need or want in order to establish a relevance with the product or service being promoted.

zipping

Advertising; Marketing communications

The avoidance of television commercials that have been pre-recorded on videotape.

want development

Advertising; Marketing communications

The identification of new uses for an existing product.

want conception

Advertising; Marketing communications

The process of activating latent needs or wants.

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