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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

appropriation

Advertising; Marketing communications

The sum of money allocated to a campaign.

affordability method

Advertising; Marketing communications

The apportionment of a communications budget after deduction of the desired level of profit and all other costs.

advocacy advertising

Advertising; Marketing communications

Campaigns designed to disseminate ideas, often of public importance, in a way that promotes the interests of the advertiser.

advertising strategy

Advertising; Marketing communications

A statement of the broad goals which the advertising is designed to achieve.

advertorial

Advertising; Marketing communications

A style of advertising which seeks to depict the message as editorial.

advertising plans

Advertising; Marketing communications

The establishment of a sequence of events relating to the intended activity.

advertising objectives

Advertising; Marketing communications

The specific tasks which advertising is designed to fulfil.

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